As the lead designer on this project, I was challenged to develop an identity for Liberty University's Alumni Relations' new membership program: The Champion Club (TCC). My goal for this project was to keep the brand of Liberty at the forefront, while still developing a "sub brand" that met the unique needs of the client. Working with a writer and project coordinator, our goal was to create a design that was timeless, professional, and encompassed all that Liberty has been, and will be, for our alumni community. Enjoy!
